L’eclisse Cosmetics offers something rare in the beauty space: makeup that’s actually good for your skin. Thus, the independent beauty brand needed website, blog, advertising, and social content that conveyed their company focus on natural, organic, healing solutions that were free of harmful synthetics. As part of a team at L’eclisse’s branding/marketing agency, we created copy with a gentle, reliable, friendly voice.

All materials created for L’eclisse emphasized the brand’s positioning as “good for you, good for the environment.” The makeup’s high-quality compositions and genuine care for consumers were highlighted through a content focus on its cruelty-free, earth-friendly, and naturally luxurious practices.

L’eclisse was among the first indie beauty brands to celebrate the beauty of healthy aging. With superior product formulas ideal for sensitive, blemish-prone, and aging skin, our focus was to make L’eclisse the natural choice for lifelong users—from young folks going for the “no makeup” look to older people looking for coverage that celebrates their lived experience rather than hiding it.